History2023-06-22T11:15:27+00:00

HISTORY


VISION OF BEAUTY AND LIFESTYLE

NATURAL & SUSTAINABLE

NATURAL & SUSTAINABLE

We are a group who shares the same lifestyle and beauty vision: natural and sustainable.

We are passionate, experts in cosmetics who base product development on ethically choosing raw materials, production and packaging.

We are aware that living in harmony with ourselves and with nature is the true secret of beauty.

Our History

We were born from meditation and the search for inner well-being and became complete by dedicating ourselves to making the beauty of our soul visible.

Twenty years ago, our founder embarked on a spiritual journey by approaching the teachings and works of Indian philosopher Paramahansa Yogananda, considered one of the West’s fathers of Yoga.

By studying the texts, he learned about skincare formulas based on olive oil and lemon juice – an ancient combination that connects many cultures, including the Mediterranean – which inspired his quest: to develop cosmetics inspired by researching inner harmony, following formulas based on natural, pure and uncontaminated ingredients, for physical well-being.

Thus, the InOro project was born, and became a reality by making use of the cosmetic sector’s excellence to strike an exclusive balance between ancient formulas and current scientific research, thanks to the partnership with Ambrosialab, Health & Wellness Research, a cutting-edge laboratory in cosmetics, a spin-off of the University of Ferrara (Italy).

A meeting point between Nature, Science and Beauty, InOro is for anyone who wants a healthy and sustainable lifestyle for themselves.

InOro takes care of the face, body and soul. Mediterranean soul.


IN ORO COSMETICS

MADE IN ITALY

Our products are 100% Made in Italy, making use of Italian excellence in the cosmetic field. We collaborate with those who share our values through the entire production chain and always put human beings and the planet’s well-being first.

RESPECT FOR SKIN & THE ENVIRONMENT

EFFECTIVENESS & COSMETOLOGICAL RESEARCH

INCLUSIVITY & ETHICS

WHEN WE THINK ABOUT A PRODUCT,
WE THINK ABOUT THE HARMONY BETWEEN SKIN, SOUL AND NATURE.


LINEA INORO

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