We were born from meditation and the search for inner well-being and became complete by dedicating ourselves to making the beauty of our soul visible.
Twenty years ago, our founder embarked on a spiritual journey by approaching the teachings and works of Indian philosopher Paramahansa Yogananda, considered one of the West’s fathers of Yoga.
By studying the texts, he learned about skincare formulas based on olive oil and lemon juice – an ancient combination that connects many cultures, including the Mediterranean – which inspired his quest: to develop cosmetics inspired by researching inner harmony, following formulas based on natural, pure and uncontaminated ingredients, for physical well-being.
Thus, the InOro project was born, and became a reality by making use of the cosmetic sector’s excellence to strike an exclusive balance between ancient formulas and current scientific research, thanks to the partnership with Ambrosialab, Health & Wellness Research, a cutting-edge laboratory in cosmetics, a spin-off of the University of Ferrara (Italy).
A meeting point between Nature, Science and Beauty, InOro is for anyone who wants a healthy and sustainable lifestyle for themselves.
InOro takes care of the face, body and soul. Mediterranean soul.